This short article checks out how the media landscape has evolved over the past few years.

In today day, online platforms have made it significantly much easier for everyone to create and share material. Previously, developing content for a large audience mandated connectivity to a collection of essential resources and funding. Presently, with using smart devices and common digital technologies, digital media content examples for instance, short form videos, blog posts and podcasts can be quickly created with just a couple of fundamental devices, along with reaching a massive audience, very rapidly. This has opened the door for more diverse voices, specifically those who were formerly overlooked by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking platforms, suggesting that social media has produced a place for underrepresented neighborhoods to share their narratives.

The increase of internet content has entirely changed what is suggested by the term mass media. Previously, mass media adhered to a hierarchical structure, using a top-down media model. Usually, a small group of experts, such as newspaper writers or broadcasters, who would produce material for large audiences who mostly just consumed it. However, these days, with the aid of the web, the face of media has seen substantial change, making the consumption and availability of media far more accessible and interactive. With access to popular social media platforms, new media examples are revealing that people can produce and share their own material, just as easily as they can consume it. Social media has enabled anybody to add to public conversations, instead of simply the major media companies and so as a result, mass media is no longer controlled by a few huge advocates. Instead, it is spread out throughout millions of user narratives all over the world.

In the online media landscape, what we see on the internet is largely chosen by algorithms which are formed by our online behaviours. Each social media platform uses its own programmed system to suggest new material and suggest product that will appeal to the . user. The types of media content examples that will be shown to a user is developed to keep people engaged. The algorithms are developed to keep people stimulated by recommending and promoting videos that are relevant, popular or controversial among other users. While this level of personalisation can be practical, it can limit the areas of media that people are exposed to, developing more division and predisposition among users around social problems. Those who are associated with media creation, like the founder of the fund that has stakes in Sky, for example, would identify the impact of social media channels in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would recognise the impacts of user created material in the media landscape.